G4 ends skeins ahead of rebranding

'Attack of the Show,' 'X-Play' done at year-end

G4 has canceled long-running skeins “Attack of the Show!” and “X-Play,” signaling the first move in the cabler’s brand overhaul.

Production will cease at the end of the year for both unscripted shows following a two-month send off offering retrospectives of the shows’ memorable moments.

“‘Attack of the Show!’ and ‘X-Play’ have been important for G4, and we want to acknowledge the creative people who have helped inspire and showcase the phenomenon of gamer culture,” said Adam Stotsky, GM of G4 Media.

As Variety first reported (Daily Variety, Sept. 7), the net is moving in a more upscale direction away from its more geek-centric fare. The cancellations were not surprising given G4 was expected to carve out room on its schedule for more sophisticated new skeins, though the net has remained mum on the rebranding or what new programs could take their place.

“Attack” features hosts and guest personalities discussing the latest in tech, pop culture and topics du jour. “X-Play” centers on video games and game reviews.

“Attack” and “X-Play” have aired over 1,700 and 1,300 episodes, respectively, boosting the careers of some of their former on-air personalities including Olivia Munn and Chris Hardwick. While “Attack” launched in 2005, “X-Play’s” time on the cabler dates back to G4’s previous incarnation, TechTV, in 2003.

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