G4 ends skeins ahead of rebranding

'Attack of the Show,' 'X-Play' done at year-end

G4 has canceled long-running skeins “Attack of the Show!” and “X-Play,” signaling the first move in the cabler’s brand overhaul.

Production will cease at the end of the year for both unscripted shows following a two-month send off offering retrospectives of the shows’ memorable moments.

“‘Attack of the Show!’ and ‘X-Play’ have been important for G4, and we want to acknowledge the creative people who have helped inspire and showcase the phenomenon of gamer culture,” said Adam Stotsky, GM of G4 Media.

As Variety first reported (Daily Variety, Sept. 7), the net is moving in a more upscale direction away from its more geek-centric fare. The cancellations were not surprising given G4 was expected to carve out room on its schedule for more sophisticated new skeins, though the net has remained mum on the rebranding or what new programs could take their place.

“Attack” features hosts and guest personalities discussing the latest in tech, pop culture and topics du jour. “X-Play” centers on video games and game reviews.

“Attack” and “X-Play” have aired over 1,700 and 1,300 episodes, respectively, boosting the careers of some of their former on-air personalities including Olivia Munn and Chris Hardwick. While “Attack” launched in 2005, “X-Play’s” time on the cabler dates back to G4’s previous incarnation, TechTV, in 2003.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading