Fuji Media unveils plans to diversify

Company moves to bolster profits as TV ads drop

TOKYO — Fuji Media Holdings, the parent company of Fuji TV, Japan’s leading commercial network, plans to derive a larger percentage of its profits from non-TV sources, including pic production, catalog sales and real estate.

Although TV still accounts for a lion’s share of the company’s income, Fuji forecasts softening revenues from TV advertising in the medium-to-long-term, necessitating a greater diversification of revenue.

The plan is to boost net profits from non-TV activities by 47% or $150 million for the period ending in March 2013. This would raise the percentage of non-TV contribution to consolidated net profits from 25% last fiscal year to 31% in the 2012 fiscal year.

Among Fuji’s hottest non-TV businesses are Cecile, a catalog sales biz it bought in 2009. Net profits from what Fuji describes as its “lifestyle information business,” is expected to rise

57% to $27.6 million in fiscal 2012 compared with the previous year.

Also making a growing contribution to profits is Fuji’s film and music division, whose net profit is expected to rise 12% to $35 million in the current fiscal year.

Fuji’s time-travel dramedy “Thermae Romae,” helmed by Hideki Takeuchi, has taken $50 million after bowing in late April.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety