Fox unveils new reality series during ‘Idol’

Spot touted celeb dating skein 'The Choice'

Fox devoted commercial time during tonight’s “American Idol” to promote a new unscripted franchise the network has managed to keep under wraps until now.

Premiering June 7, “The Choice” will feature four celebrity bachelors choosing from a pool of suitors they cannot see. A 15-second promo teased the six-episode series during the first quarter hour of “Idol” on the East Coast.

Mike Darnell, president of alternative entertainment at Fox, said the network took extra steps to keep “Choice” a secret to keep the concept fresh.

“With all shows now, its almost impossible to keep it quiet,” he said. “But we think it’s a really good format that’s going to work.”

In an element seemingly inspired by NBC series “The Voice,” the celebs will be sitting in spinning chairs. Even the promo takes a direct poke at the Peacock powerhouse with copy that reads, “Four celebrities. Blind auditions. Spinning chairs. But it’s not what you think…”

Participating celebrities have yet to be announced. Cat Deeley of Fox’s “So You Think You Can Dance” hosts.

Episodes, which will be shot in front a live audience, will air Thursdays at 9 p.m. with a lead-in from another new unscripted dating series, “Take Me Out.”

“Choice” is produced by A. Smith & Co. Prods. (“Hell’s Kitchen”). Arthur Smith, Kent Weed and Scott St. John (“Deal or No Deal”) serve as executive producers.

More TV

  • THE EXPANSE -- "Intransigence" Episode 309

    'The Expanse' Moves to Amazon for Season 4

    Fox devoted commercial time during tonight’s “American Idol” to promote a new unscripted franchise the network has managed to keep under wraps until now. Premiering June 7, “The Choice” will feature four celebrity bachelors choosing from a pool of suitors they cannot see. A 15-second promo teased the six-episode series during the first quarter hour […]

  • Arrested Development Season 5 review

    TV Review: 'Arrested Development' Season 5 on Netflix

    Fox devoted commercial time during tonight’s “American Idol” to promote a new unscripted franchise the network has managed to keep under wraps until now. Premiering June 7, “The Choice” will feature four celebrity bachelors choosing from a pool of suitors they cannot see. A 15-second promo teased the six-episode series during the first quarter hour […]

  • Showtime Executive, Gary Garfinkle.Photo: Cliff Lipson/CBS©2012

    Gary Garfinkel, Co-Head of Content Acquisitions at Showtime, Dies at 55

    Fox devoted commercial time during tonight’s “American Idol” to promote a new unscripted franchise the network has managed to keep under wraps until now. Premiering June 7, “The Choice” will feature four celebrity bachelors choosing from a pool of suitors they cannot see. A 15-second promo teased the six-episode series during the first quarter hour […]

  • KIM POSSIBLE - The cast of

    'Kim Possible' Disney Channel Movie Casts Its Dr. Drakken, Shego, Other Key Characters

    Fox devoted commercial time during tonight’s “American Idol” to promote a new unscripted franchise the network has managed to keep under wraps until now. Premiering June 7, “The Choice” will feature four celebrity bachelors choosing from a pool of suitors they cannot see. A 15-second promo teased the six-episode series during the first quarter hour […]

  • Ted Danson Remote Controlled Podcast

    Remote Controlled: 'The Good Place' Star Ted Danson on His 'Delicious' Role

    Fox devoted commercial time during tonight’s “American Idol” to promote a new unscripted franchise the network has managed to keep under wraps until now. Premiering June 7, “The Choice” will feature four celebrity bachelors choosing from a pool of suitors they cannot see. A 15-second promo teased the six-episode series during the first quarter hour […]

  • Josh Holloway Colony

    Josh Holloway on Season 3 of 'Colony' in Trump Era: 'It's Scary, the Parallels of This Show'

    Fox devoted commercial time during tonight’s “American Idol” to promote a new unscripted franchise the network has managed to keep under wraps until now. Premiering June 7, “The Choice” will feature four celebrity bachelors choosing from a pool of suitors they cannot see. A 15-second promo teased the six-episode series during the first quarter hour […]

  • Mick Betancourt Joins Syfy's 'Deadly Class'

    Mick Betancourt Joins Syfy's 'Deadly Class' in Showrunner Switch

    Fox devoted commercial time during tonight’s “American Idol” to promote a new unscripted franchise the network has managed to keep under wraps until now. Premiering June 7, “The Choice” will feature four celebrity bachelors choosing from a pool of suitors they cannot see. A 15-second promo teased the six-episode series during the first quarter hour […]

More From Our Brands

Access exclusive content