Victory in key demos ends NBC's winning streak
The World Series on Fox may have settled for historically low ratings, but the Fall Classic still enabled the net to win its first week of the season in key demos.
Fox, which aired some of its Tuesday and Friday regulars and then baseball on the other five nights, was also boosted nicely by a monster NFL overrun on Sunday. The sports action allowed the net, which is well off its pace of a year ago, to best NBC, which had won the season’s first four weeks and remains well ahead of its year-ago averages.
Week’s top entertainment scores in the adults 18-49 demo were AMC’s “The Walking Dead” (5.4/12) — again beating all broadcast fare — and comedies “The Big Bang Theory” on CBS (5.0/15) and “Modern Family” on ABC (4.9/13).
Overall, according to Nielsen estimates for the week of Oct. 22-28, Fox led in adults 18-49 with a 3.3 rating/9 share, followed by NBC (2.5/7), ABC (2.2/6), CBS (2.1/6) and Univision (1.5/4). Fox also led in adults 25-54 (3.8/9) as well as total viewers (10.7 million).
For Fox, the World Series ended in the minimum four games, and as a result never got to build much ratings momentum. Sunday’s clinching victory by the San Francisco Giants was the highest-rated game of the postseason (4.7/11 in 18-49, 15.49m), but the series ended up averaging about 12.7 million viewers — down 23% from last year (16.6 million) for seven games.
The previous average low viewership for the World Series, came in 2008 when the five-game Philadelphia-Tampa matchup drew 13.6 mil.
Fox’s week included the seventh and final game of the National League Championship Series on Monday (2.4/6 in 18-49, 8.11m) between San Francisco and St. Louis.
On the entertainment side, “New Girl” led the way (2.7/7 in 18-49, 5.16m), beating in demos the two other comedies in the timeslot: NBC’s “Go On” (2.4/6, 6.12m) and ABC’s season premiere of “Happy Endings” (1.8/5, 5.57m). It was a modest start, meanwhile, for Fox’s season preem of “Kitchen Nightmares” on Friday (0.9/3 in 18-49, 2.65m).
At NBC, “Sunday Night Football” was the week’s No. 1 show in demos (7.0/16, 17.73m), and “The Voice” again ranked high on both Monday (4.3/11, 12.02m) and Tuesday (4.3/12, 11.22m). Another standout performer was Friday’s “Grimm” (2.0/6 in 18-49, 6.11m), which hit a season high airing behind a special airing of the “Mockingbird Lane” pilot (1.5/5, 5.47m).
Also, “Rock Center” hit a fall high (1.1/3, 3.72m), and Wednesday dramas “Law & Order: SVU” (1.9/5, 6.77m) and “Chicago Fire” (1.8/5, 6.42m) grew week to week.
At ABC on Thursday, “Last Resort” (1.3/4, 6.53m) and “Grey’s Anatomy” (3.0/8, 8.76m) were at their lowest levels of the season, but 10 p.m. sophomore “Scandal” held steady (2.0/5, 6.11m), holding its biggest chunk of “Grey’s” this fall.
“Modern Family” (4.9/13, 12.52m) is still propping up Wednesday, even with a modest lead-in from “The Neighbors” (2.0/6, 6.96m). At 10, “Nashville” held steady in its third week (2.0/5, 6.11m).
Net had a season-high showing Saturday with the college football game between Notre Dame and Oklahoma (2.9/9 in 18-49, 8.63m).
CBS was led by “Big Bang Theory” (5.0/15 in 18-49, 15.82m), “Two and a Half Men” (3.7/11, 12.94m) and “NCIS” (3.2/9, 17.78m), which drew more total viewers than any primetime telecast last week.
Among its rookies, “Elementary” was down (2.2/6, 10.31m) opposite the World Series but remains the fall’s No. 2 new program in demos (behind NBC’s “Revolution”).