Fox is using tonight’s 2012 MLB All-Star Game to kick off a promotional campaign for the new Tuesday comedy block beginning this fall.
As the promo (above) scheduled to run just before the game starts indicates, the network is looking to brand Tuesday with a moniker–“Laugh Your Fox Off”–similar to the “Animation Domination” designation its Sunday lineup carries. The two-hour block features returning series “New Girl” and “Raising Hope” as well as new half-hours “Ben and Kate” and “The Mindy Project.”
The new comedy block doesn’t kick in until Sept. 25, but Fox likes to use the All-Star Game as a promotional platform for its programming priorities headed into the fall. Last year, “The X Factor” got a special preview the night of the big game.