Execs will lead TV promotions, digital strategy
Twentieth Century Fox Consumer Products has announced the appointment of Nabil Kazi to VP, global promotions and the promotion of Morgan Chess to VP, digital strategy and commerce.
Both execs will report to division prexy Jeffrey Godsick.
Kazi will set the global licensed promotions strategy for Fox’s TV properties as part of his new role. His previous posts included VP, global marketing and publicity for Disney Animation and DisneyToon Studios, where he helped launch the campaigns for “Tangled,” which grossed more than half a billion dollars worldwide.
In her new role, Chess will handle digital and e-commerce strategy planning for Fox Consumer Products’ portfolio.
Prior to joining Fox, Chess spent more than a decade in the digital space at Disney and Universal McCann. She previously served as Fox’s director, digital marketing, overseeing digital marketing campaigns for pics including “Rise of the Planet of the Apes” and “X-Men: First Class.” She also helped with promotion for the studio’s Angry Birds “Rio” app.
In their new roles, execs will help spearhead consumer programs for Fox properties including “Ice Age,” “The Simpsons,” “Alvin and the Chipmunks” and “Family Guy.” That includes supporting Fox’s promotional expansion in e-commerce, global licensing and point of sale promotions. The division looks for opportunities like its recent deal with Burger King for “The Simpsons,” which had both a digital and in-store promotional component. While the company has some plans targeting June’s release of “Prometheus,” Fox doesn’t plan a large-scale product push.
“We’re often looking to be places where we can reach consumers in an isolated area where we’re the only entertainment brand,” Godsick told Variety.
Division’s “Ice Age” focus will include the licensing of its animated characters as well as well as promotions with third-party businesses overseas. Studio currently has a deal for the films with Russia’s X5, which provides “Ice Age” product to several thousand retailers.
“‘Ice Age’ is now a 365 day-a-year brand,” Godsick said. “There are a lot of companies that are interested in brands … on a year-round basis and are looking for promotional overlays with third parties to drive spikes in (their) business.”