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With the NFL behind it to pump up ratings and the competition in mostly rerun mode, NBC took home the Sunday ratings race fairly easily.
The 8-11 p.m. game between the Carolina Panthers and New York Jets drew a 2.9 rating/8 share in the 18-49 demo, with 8.8 million overall viewers, according to early estimates from Nielsen. Those are time zone-adjusted numbers, so they will likely increase when actual football viewership is calculated. Also, expect football audiences to increase considerably once the regular season begins next week. Lead-in hourlong special “Madden NFL 13: Pigskin Pro-Am” (1.4/5, 4.3) wasn’t strong enough, however, to capture the 7 o’clock timeslot. Fox toons “American Dad” (2.0/7, 5.3m) and “The Cleveland Show” (1.2/4, 2.8m) averaged a stronger rating over the hour than NBC. The rest of the Fox lineup was quite consistent with repeats of “The Simpsons” and “Family Guy” running between a 1.7-2.0 in the demo and about 4 million viewers. Second highest-rated program after the Panthers-Jets game was CBS’ summer reality stalwart “Big Brother” (2.5/7, 7.3m). As it always has on Sundays, the Eye’s venerable newsmagazine “60 Minutes” (1.2/4, 8.4m) opened the night. ABC wasn’t much of a factor. Alphabet ran reruns of “America’s Funniest Home Videos” (1.2/4, 5.3m) as well as “Once Upon a Time” (0.8/2, 3.2m) and a two-hour “Extreme Makeover: Weight Loss Edition” (0.8/2, 2.4m). Preliminary 18-49 averages for the night: NBC, 2.5/7; Fox, 1.8/5; CBS, 1.4/4; ABC, 0.9/3; Univision, 0.8/2. In total viewers: NBC, 7.6 million; CBS, 6.3 million; Fox, 4 million; ABC, 3.3 million; Univision, 2.3 million; CW, 1.3 million.
