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Food Network ups profile in U.K.

Channel to air 24/7 on digital platform Freeview

LONDON — Food Network UK, owned by U.S media group Scripps, is beefing up its presence on Blighty’s biggest digital TV platform, Freeview.

From July 20, it will air 24/7 instead of four hours a day.

Food Network UK bowed on the platform a year ago, and is also carried in the U.K. by paybox BSkyB, and Freesat, where it runs round the clock.

Schedule will include U.S. fare such as “Diners, Drive-Ins and Dives,” “Man vs Food Nation,” and “Barefoot Contessa,” plus local shows “Andy Bates Street Feasts” and “Reza, Spice Prince of India.”

The web claims that 3.3 million tune into the lifestyle channel each month in Blighty.

In the U.K., 10.8 million homes have Freeview on their TV sets.

Scripps is also co-owner of UKTV, a portfolio of mostly pay entertainment and lifestyle webs operated with the BBC.

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