Thesp expands production activity at Unbelievable Ent. banner

Eva Longoria aims to expand the horizons of her production banner, inking a first-look deal with Universal TV.

Pact calls for her Unbelievable Entertainment to developed scripted and unscripted projects for the studio. Longoria is already in biz with Universal TV and NBC on the matchmaking reality show “Ready for Love,” which her banner is producing with Renegade 83. The Peacock has not set a preem date for the show.

“Having Eva Longoria on our team is a huge advantage for our alternative program development as we have pleasantly discovered in implementing her ideas for ‘Ready for Love,’ ” said Paul Telegdy, head of alternative and late night programming at NBC.

Longoria said her “extraordinary” experience working with U TV on “Ready for Love” made her eager to extend the relationships. “It will be fun to find and develop unique scripted and non-scripted shows that excite television audiences,” she said.

Longoria is repped by CAA, Brillstein Entertainment and Bloom Hergott.

Filed Under:

Follow @Variety on Twitter for breaking news, reviews and more