When the dust cleared on a busy first full week in the daytime talk derby, Ellen DeGeneres emerged a standout performer.
Now in its 10th season, Warner Bros. TV’s “Ellen” shot up nicely compared to last year while most other talkers were going in the opposite direction.
Also of note during the week of Sept. 10-16, Disney-ABC Domestic TV’s “Live with Kelly and Michael” continued to click in its second sesh — and was up vs. last year in the key daytime demo — while its “Katie” opened as the top talk newcomer in three years.
Looking at the Nielsen numbers, “Ellen” rated as the No. 1 daytime talkshow in women 25-54 (1.6 rating) and No. 2 in total viewers (3.30 million) — up about 60% in both categories for the show’s best-ever premiere-week tallies.
“Dr. Phil” was still on top of the talk pack in total viewers (3.48 million), though this repped a year-over-decline of 33%. Also falling were “Dr. Oz Show” (3.07m, down 21%), “Maury” (2.72m, down 13%), “Steve Wilkos Show” (1.71m, down 12%), “Jerry Springer” (1.93m, down 8%), “The Doctors” (1.63m, down 19%), “Rachael Ray” (1.60m, down 8%) and “Anderson” (1.31m, down 14%). “Wendy Williams Show” bucked the trend by gaining 5% to 1.37 million.
“Live with Kelly and Michael” ran third among all talkshows for the week with 3.16 million viewers, down 7% vs. last year but up 8% in women 25-54 rating (1.5 vs. 1.4) to rank second to “Ellen” in the category. The addition of Michael Strahan is helping the show connect with younger adults.
“Live” also drew the largest premiere-week aud for any talkshow this fall, with its early bow during Labor Day week (Sept. 3-9) averaging 3.57 million viewers.
Katie Couric-fronted “Katie” averaged 2.55 million viewers in its first week, ranking sixth among all talkshows and drawing the largest premiere-frame viewership for any newcomer in the category since “Dr. Oz” in 2009.
NBCU rookie “Steve Harvey” looked pretty good in its second week, with its 1.67 million viewers up 10% from its opening sesh and ranking ninth among all talkshows. On many NBC O&Os, it’s paired alongside “Ellen” for a solid combo.
Off to a slower start are “Jeff Probst” (855,000) and “Jeremy Kyle Show” (723,000).
Ratings for the new “Ricki Lake” were being reprocessed by Nielsen and weren’t available.