Dramas solid vs. Pro Bowl on NBC

Football wins night; ABC's 'Once,' CBS' 'Wife' edge up

NBC warmed up for its coverage of the Super Bowl with Sunday’s NFL Pro Bowl all-star game, which easily won the night in key demos. Still, a few shows like ABC’s ”Once Upon a Time” and CBS’ ”Undercover Boss” and ”The Good Wife” looked pretty good opposite it.

Reliable preliminary national estimates for the Pro Bowl on NBC weren’t available Monday morning, but the network’s stations averaged a 3.7 rating/9 share in adults 18-49 and 10.7 million viewers overall from 7 to 11. When nationals are issued by Nielsen on Tuesday, the annual exhibition game from Honolulu figures to rate in the neighborhood of last year’s contest on Fox (4.7/13 in 18-49, 13.4 million viewers overall). Of course, these numbers are nothing compared with what the net figures to draw , 110 million or more , for this coming Sunday’s Super Bowl between the New York Giants and New England Patriots.

CBS opened with ”60 Minutes” (1.5/4 in 18-49, 11.2 million viewers overall) and then surged in demos at 8 o’clock with ”Undercover Boss” (3.0/7 in 18-49, 13.1 million viewers overall), which was up by about 30% from last week when it opposed football’s NFC Championship on Fox and stood as the night’s most-watched series. Also up vs. its most recent original episode was 9 o’clock drama ”The Good Wife” (2.2/5 in 18-49, 10.9 million viewers overall), while ”CSI: Miami” was about average at 10 (2.2/6 in 18-49, 10.5 million viewers overall).

At ABC, ”America’s Funniest Home Videos” (1.9/5 in 18-49, 7.3 million viewers overall) was on the high side, leading into ”Once Upon a Time” (3.4/8 in 18-49, 10.8 million viewers overall), which grew 6% week to week and ruled as Sunday’s No. 1 series among young adults; and in total viewers, it topped its last six original episodes. The net didn’t fare as well from 9 to 11 p.m. with its Hallmark Hall of Fame presentation of ”A Smile As Big As The Moon” (1.5/4 in 18-49, 6.9 million viewers overall), which was down sharply from the HHOF movie that aired on the same Sunday a year ago on CBS (2.3/6 in 18-49, 14.6 million viewers overall), but was up vs. the meager performance for ”Mitch Albom’s Have a Little Faith” on ABC in late November (1.1/2 in 18-49).

Fox kicked off the night with a repeat of ”Bob’s Burgers” (0.7/2 in 18-49, 1.7 million viewers overall), followed by nothing-special scores for original episodes of ”The Cleveland Show” (1.3/3 in 18-49, 2.7 million viewers overall), ”The Simpsons” (2.4/6 in 18-49, 5.1 million viewers overall), ”Napoleon Dynamite” (2.1/5 in 18-49, 4.4 million viewers overall), ”Family Guy” (3.0/7 in 18-49, 5.9 million viewers overall) and ”American Dad” (2.4/5 in 18-49, 4.8 million viewers overall). ”Napoleon” was well off its delivery of two weeks ago (4.4/10 in 18-49) when it followed an NFL playoff game and then a hugely rated episode of ”The Simpsons”; this week, the combo settled for a fourth-place 18-49 finish from 8 to 9.

Preliminary 18-49 averages for the night: NBC, 3.7/9; CBS, 2.2/5; ABC, 2.1/5; Fox, 2.0/5; Univision, 1.0/2.

In total viewers: CBS, 11.4 million; NBC, 10.7 million; ABC, 8.0 million; Univision, 2.4 million.

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