Wuaki.tv deal marks Europe's second bow for SVOD offer

MADRID

Walt Disney Co. Spain and Portugal and Spanish portal Wuaki.tv, owned by Japanese e-commerce giant Rakuten, have teamed to launch a Disney-branded subscription video-on-demand movie offer in Spain: Disney Movies on Demand.

Content covers toon and live-action hits including “Ratatouille,” “Pirates of the Caribbean: The Curse of the Black Pearl,” “Wall-E,” “Toy Story,” “Pocahontas” and “Dumbo.” Titles will be constantly refreshed, Disney said Tuesday.

The service will be included at no extra cost as part of Wuaki TV’s existing €6.99 ($9) monthly package.

Disney Movies on Demand is Mouse House’s first branded VOD subscription service in Spain, and second in Europe, after launching this month on Portugal’s Zon. It contains movies the subscriber won’t find in any other SVOD offer, such as moratorium titles like “Cinderella,” which have not been made available in recent years.

Disney Movies on Demand will be available across several over-the-top devices, such as connected TVs, consoles, such as Xbox 360, and on iPads.

“Launching a Disney-branded SVOD movie library service in Spain is a logical next step in our distribution strategy, complementing our existing agreements with other linear and non-linear broadcasters and platforms,” said Simon Amselem, country manager, Walt Disney Co. Spain and Portugal.

Battling to make headway in Spain, where crisis and piracy have slowed VOD take-up this year, Wuaki is one of Spain’s biggest portal for studio titles, holding non-exclusive VOD arrangements with most majors.

Also an over-the-top service, Wuaki has struck smart TV deals, including with Samsung, Panasonic, Philips and LG.

(Emiliano de Pablos in Madrid contributed to this report.)

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