Disney Japan offers dramas for free

Studio aims to direct auds to satellite service

TOKYO

Broadcast Satellite Disney, the satellite service of Disney Japan, is offering series from parent ABC for free on the Internet.

Starting Sunday, five skeins including “Lost” and “Revenge,” will be streamed gratis for a week per episode. After broadcasting a total of 70 episodes, the service will end in September. The idea is to hook viewers and, when the freebies stop, get them to pay for Broadcast Satellite Disney shows.

Japanese broadcasters Fuji and TV Tokyo are trying something similar on the Internet, as viewers migrate from terrestrial viewing. Broadcast Satellite Disney, however, is the first Hollywood-affil to offer the service.

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