Promo duties grow as nets expand into digital platforms
Disney Channels Worldwide currently oversees 100 channels in 169 countries that broadcast in 35 languages and involve the Disney Channel, Disney XD, Disney Junior, Disney Cinemagic, Hungama and Radio Disney brands.
Ron Pomerantz and Jill Hotchkiss, who previously oversaw on-air creative for Disney Channel and Disney XD, will now also handle off-air marketing strategy for the networks, while Kristin Moss joins the company to manage the same duties for Disney Junior.
Previously, Frank Keating handled marketing strategy for all of the Disney Channels Worldwide networks. He now takes on the new role of VP, marketing strategy and analytics.
The execs continue to report to Richard Loomis, senior VP and chief marketing officer, Disney Channels Worldwide.
Management reorg comes as viewership of digital products including WATCH Disney Channel, WATCH Disney XD and WATCH Disney Junior is growing.
Separately, Robin Campbell has been upped to VP off-air design and print production, managing the development, design and production of off-air creative assets that support Disney Channels Worldwide’s brands. She’s been with the company since 1998, most recently serving as executive director, off-air design and print production, overseeing off-air design for Disney Channel’s “Gravity Falls,” “Good Luck Charlie” and “Dog With A Blog;” Disney XD’s “Kickin’ It,” “Lab Rats” and “Crash & Bernstein;” as well as the recent launch of Disney Junior channel and logo design for Disney’s networks.
Veronica Davidson also has been tapped VP of marketing operations, leading overall departmental operations, global asset management and project and workflow management. Previously, Davidson was VP, on-air promotion production.