Disney Channel returns to ‘Never Land’

Popular preschool series 'Jake' renewed for third season

Disney Channel has renewed “Jake and the Never Land Pirates,” the cabler’s highest-rated preschool series ever, for a third season.

Exec produced by Rob LaDuca for Disney Television Animation, “Jake” is the top-ranked series in cable among boys 2-5 and best preschool skein in Disney Channel history among total viewers and kids 2-5. The new order will push the program’s total episode count to the century mark.

“Jake” airs in the Disney Junior programming block and will also be a linchpin when the 24-hour Disney Junior network launches (in place of SoapNet) on March 23. Cameron Boyce voices the title character.

“The series is connecting with kids on every level,” said Disney Junior original programming SVP and Disney Junior Worldwide g.m. Nancy Kanter, “and brings them closer to characters they’re already familiar with and introduces them to new, original characters they have made their friends … The storytelling is adventurous and heartfelt and embeds the kind of learning that we know is important to parents.”

“Jake” has also become a major revenue generator for Disney, including a new toy line showcased this week at American International Toy Fair.

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