MOSCOW — Discovery Networks has tapped Phillip Luff as its Moscow-based manager for Russia, the Baltics and regional territories.
Luff, who is head of emerging business for Discovery in Central and Eastern Europe, Middle East and Africa, will take over as country manager North East Europe at the end of the month when Egor Borisov steps down from the position.
Luff spent several months between December 2010 and June 2011 in Moscow, during which time he “built a number of client relationships and a strong knowledge of the region,” Discovery said. The region includes Russia, Ukraine, Belarus, Moldova, Baltic States and Central Asia.
Luff will be replaced by James Gibbons, who moves to Discovery’s U.K. office from his position leading the company’s operations in Japan.
“Phillip has the experience needed to help build on the success we have had over the past 12 months, which has included the opening of an office in Ukraine, the launch of TLC in Russia and Ukraine, and significantly increased distribution of our channels,” said Kasia Kieli, president and managing director for Discovery Networks CEEMEA.
She added: “James has been instrumental in driving our business in Japan and is well-placed to spring-board our business in markets where we believe there is potential for greater growth, such as Turkey, Sub-Saharan Africa and Middle East.”