Discovery Communications Wednesday unveiled Destination America, calling it “the first network to celebrate the people places and stories of the United States.”
The re-named Planet Green will launch in 59.5 million homes starting Memorial Day and targets adults 25-54 with original series on American food, mysteries, heroes and never-before-seen footage of America’s iconic landmarks like Yellowstone National Park and the Everglade swamps.
“Discovery Communications continuously strives to break new ground with its unrivaled approach to storytelling that ignites viewers’ curiosity,” said prexy CEO David Zaslav.
“Americans may be divided by politics, but we are united by our love of country,” added Henry Schleiff, prexy and general manager of Destination America.
The net will include digital platforms, social media sites and an original iPhone app. Users can browse images by location or other categories. A feature Only In America will highlight “activities and suggestions ranging from majestic National Parks to hilarious road signs, food sculptures to outrageous hobbies, patriotic pets to hairstyles,” Discovery said.
The summer slate includes grilling showdown “BBQ Pitmasters” with judges Myron Mixon, Tuffy Stone, and Aaron Franklin. The competish travels to Memphis, Mobile, New Orleans, and Austin.
“Fast Food Mania” has host Jon Hein traveling the country and globe to celebrate favorite and unusual fast foods and outposts.
“Super-Duper Thrill Rides” is an hour-long look at the coolest and most extreme roller coasters.
“United States of Food” explores American’s favorite eats hosted by chef Todd Fisher.
“Cheating Las Vegas” explores at the elaborate scams of modern casino gaming.
And “Ghost Town Gold,” has Brit Eaton and Scott Glaves exploring the last frontier of American archaeology – old ghost towns, abandoned mining camps, and industrial graveyards of the Wild West.