New multi-room device set to counter Hopper
NFL Sunday Ticket package and three months of premium networks for free. Genie comes equipped with a 1-terabyte hard drive capable of storing 200 hours of high-definition content. While the service can feed five different rooms, it only requires one DVR set-top box. DirecTV is looking not only to get the buzz Hopper has generated but also attract new subs coming off a quarter that saw its first-ever loss of video subs, totaling 52,000. DirecTV could have a challenging third quarter on that front as well given it will be the first sub count coming off its highly publicized blackout of Viacom-owned channels, which analysts noted could induce churn in the short term. Existing DirecTV subs are expected to be able to upgrade to Genie later this year.
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