HLN’s initial Saturday-night telecast of the Daytime Emmys drew just 912,000 to the news cabler.
Nielsen estimates that the BevHilton-based kudocast, which ran from 8-10 p.m., accumulated a total of 2 million viewers for its five telecasts that ran over the weekend. In the 25-54 demo, the shows combined for 650,000.
Though viewership expectations for this year were certainly lower than for previous years, the 912,000 represents a tremendous drop from last year, when the Daytime Emmys were broadcast by CBS and garnered 5.4 million. The smallest audience for the kudocast prior to this year was the 2.7 million who tuned in on the CW in 2009.
After the Eye passed on this year’s show, execs at the National Academy of Television Arts & Sciences had to find a new home and ended up at Turner-owned HLN, which had never been in the awards business.
Deal with HLN was for one year, so NATAS will now have to consider where the show will end up next year, if it is to be telecast at all.