Daytime Emmys draw 912,000 on HLN

Over five airings, kudocast garners 2 million total viewers

HLN’s initial Saturday-night telecast of the Daytime Emmys drew just 912,000 to the news cabler.

Nielsen estimates that the BevHilton-based kudocast, which ran from 8-10 p.m., accumulated a total of 2 million viewers for its five telecasts that ran over the weekend. In the 25-54 demo, the shows combined for 650,000.

Though viewership expectations for this year were certainly lower than for previous years, the 912,000 represents a tremendous drop from last year, when the Daytime Emmys were broadcast by CBS and garnered 5.4 million. The smallest audience for the kudocast prior to this year was the 2.7 million who tuned in on the CW in 2009.

After the Eye passed on this year’s show, execs at the National Academy of Television Arts & Sciences had to find a new home and ended up at Turner-owned HLN, which had never been in the awards business.

Deal with HLN was for one year, so NATAS will now have to consider where the show will end up next year, if it is to be telecast at all.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety