Fox nearly done, other nets moving along
The CW has closed upfront sales, industry sources said Thursday, with CPM increases of 7%.
News comes as Fox is close to winding up its upfront sales and the other big broadcasters are moving along. Among the major cable groups, Viacom is nearly done, and the others are in active negotiations.
With CBS and Fox seeing rate increases in the high single digits and NBC showing hikes of about 5%, it appears that broadcasters will see average prices up 7% from last year. They’re expected to garner about $9.5 billion of the estimated $20 billion upfront market, with the other half going to cable.
The CW sold about 75%. Volume is on par with last year.