CW’s first VOD deal set with Comcast’s Xfinity

Series episodes will be available free a day after they air

Marking its first VOD deal with a cable or satellite provider, CW said Wednesday that it will put new episodes on demand through Comcast’s Xfinity service starting this week.

The four most recent episodes of CW series — “The Vampire Diaries,” “Supernatural,” “America’s Next Top Model,” “Hart of Dixie,” “90210,” “Arrow,” “Nikita,” “Beauty & the Beast,” “Emily Owens, M.D.” and the final season of “Gossip Girl” — will be available the day after they air on Xfinity on Demand at no charge.

“We’re pleased to add the CW’s popular primetime lineup to our offerings,” said Comcast senior VP Matt Strauss.

Xfinity, in 20 million homes with nearly 400 million monthly views, already offers shows from ABC, CBS, Fox and NBC. The service supports Nielsen C3 ratings measurement, which is becoming the benchmark for programmers and advertisers.

“We’re committed to giving customers access to the best and newest TV shows when they want, at their fingertips,” Strauss said.

“With our primetime series now available on Xfinity on Demand, the CW will continue to expand its reach as well as provide our advertisers an opportunity to deliver their message to even more viewers,” said CW exec VP John Matta.

Shows will be available in both HD and SD.

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