CW greenlights three unscripted series

Trio skedded to reverse summer ratings woes

The CW has greenlighted three reality series for this summer in an effort to reverse its perennial post-season ratings woes.

Breaking Pointe” goes behind the scenes of a ballet company based in Salt Lake City. From BBC Worldwide Prods., “Pointe” counts Kate Shepherd (“Big Brother: According to Russell Brand”), Bill Langworthy (“The City”), Izzie Pick Ashcroft and Jane Tranter as executive producers.

“Catalina” is set in the Miami hotel of the same name where a young staff gets as wild as the guests. Eric Bischoff and Jason Hervey (“iMPACT Wrestling”) are exec producers of “Catalina,” from Bischoff Hervey Entertainment.

“The Star Next Door” is a music-performance contest in which amateurs will get guidance from celebrity mentors including Gloria Estefan and Big Rich. Queen Latifah and Dave Broome (“The Biggest Loser”) are executive producers of “Star,” which is produced by CBS’ Raquel Prods., 25/7 Prods. and Flavor Unit Entertainment.

The trio join a fourth, previously announced unscripted series: “Oh Sit!”, an inventive spin on musical chairs from Gurin Co. and 405 Prods.

“One of my first goals here at the CW was to increase the number of hours of original programming, both throughout the season and during the summer,” said CW prexy Mark Pedowitz. “With these four new reality series, we’re launching our biggest summer schedule yet which will boost our circulation during the summer months and provide us with a promotional platform for our fall launch.”

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