Core Media has tapped Cameron Death as chief revenue officer. Based in Core’s Gotham office, he will report to company topper Marc Graboff.
In the newly created position, Death will expand Core’s revenue via sponsorships, development of ancillary revenue streams and integrated marketing. Hiring has led to a change within the marketing group, as Tamaya Petteway and her team will now report to Death.
Graboff previously worked with Death at NBCUniversal. Death served as senior veep and general manager of NBCU’s Digital Studio and also worked at Microsoft.