A newly rebranded CKx announced on Thursday a string of major hires, including top execs from Relativity Media, Martha Stewart Omnimedia and Ogilvy Entertainment as the company changes its name to Core Media Group and looks to expand.
Peter Hurwitz joins Core from Martha Stewart Omnimedia as exec VP and general counsel. At MSO, he oversaw all business and legal affairs and launched programming on Hallmark Channel.
Relativity’s Kay Straky was named Core’s exec VP of human resources. She was previously responsible for developing and implementing an HR program to support the film company’s strategic vision and growth targets.
Matt Apfel will become Core’s chief digital officer. Previously, he was a member of the original programming team at Ogilvy Entertainment, where he oversaw a slate of content franchises with networks, distribution partners and brands.
And Jason Morey, prexy of Morey Management Group, will serve as exec VP and worldwide head of music for 19 Entertainment, Core’s L.A.-based production, recording, touring and artist management arm.
“Our focus now is to take Core to the next level. This means everything from creative content and new means of distribution to changing the way we partner with sponsors, producers and artists to grow our business,” said Core Media president Marc Graboff, who joined the company earlier this year following its 2011 acquisition by Apollo Management. “These executives have the broad institutional knowledge combined with a deep understanding of how to accomplish all of our goals, and I am thrilled to welcome them to Core,” he said.
The company announced a “newly branded version” of itself to better exploit its intellectual property across all revenue streams — licensing, merchandising and integrated marketing. Core’s current assets include “American Idol,” “So You Think You Can Dance,” Elvis Presley Enterprises and Muhammad Ali Enterprises.
“Our mandate is to grow the assets we have, and cultivate new ones, to become a real presence as a platform-agnostic producer and owner of content,” Graboff said.