Comedy Central wins youth vote during RNC

Cabler's coverage of GOP confab tops news cablers in adults 18-34

Comedy Central was the poll winner with young viewers last week with its coverage of Republican National Convention, topping Fox News, CNN and MSNBC in the adults 18-34 demo.

From 11 p.m. to midnight on Tuesday, Wednesday and Thursday, “The Daily Show with Jon Stewart” and “The Colbert Report’s” political coverage landed more young viewers than Fox News, MSNBC and CNN, and at times doubled the news nets’ young male viewership. However, Comedy Central’s coverage began in the hour after the other networks offered live coverage of the night’s marquee speeches.

In adults 18-34, Comedy Central pulled 450,000 viewers, topping Fox News by more than 100,000 viewers and totalling more viewers than MSNBC and CNN combined in the demo. Comedy Central rated .98 for men 18-34 for the hour, ahead of Fox News (.62) and MSNBC (.37) and CNN (.31). The

Nielsen stats on convention viewership last week proved that more than half of the total aud for the confab was in the AARP demo. On Thursday, when Mitt Romney formally accepted the GOP nomination, the address drew 30.3 million viewers across 11 broadcast and cable nets. Of those, 17.5 million were in the 55-plus category and only 3.2 million fell in the 18-34 range.

Comedy Central continues its political coverage this week with commentary from the Democratic National Convention in Charlotte, N.C.

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