Exec named chief communications officer

Comcast Corp. upped longtime press chief D’Arcy Rudnay on Wednesday to chief communications officer of the Philadelphia-based media giant.

Rudnay’s new title reflects expanded responsibilities, including leadership for the management of Comcast’s brand image, and the additional complexity of the parent company’s communications functions following its acquisition of NBCUniversal, Comcast said. She will remain responsible for all strategic communications for Comcast and keep her title, senior VP of corporate communications.

She reports to David Cohen, Comcast exec VP, and works closely on special projects with Comcast chairman-CEO Brian Roberts.

“D’Arcy has been such a great partner for our entire senior executive team. She has worked closely with me in all of our major deals to design and execute appropriate messaging strategies, and she has been a terrific leader in facilitating consistent communications for the entire Comcast family of companies,” Roberts said.

Before joining Comcast in 2003, Rudnay served as VP of corporate communications and media relations at Lincoln Financial Group. She held similar posts at Advanta Corp. and the Pew Charitable Trusts. She was inducted into Public Relations Hall of Fame in 2010 as one of the nation’s top 25 communications executives.

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