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CNBC greenlights reality series

Cabler pushes forward in unscripted formats

CNBC has greenlit two new series that will kick off its venture into primetime reality formats.

“Treasure Detectives” and “The Car Chasers” will premiere on the cabler March 5 during its CNBC Prime block. In addition, CNBC has tapped four new unscripted projects for its development slate.

“CNBC is collaborating with some of the most creative minds in reality to develop primetime content that appeals to a broader audience yet still embodies the network’s distinct brand and inherent themes,” said CNBC senior primetime alternative programming veep Jim Ackerman. “We’re looking forward to launching our first two series in March and growing CNBC Prime in the months ahead.”

CNBC Prime will consist of a mix of the new reality programming and preexisting series such as “American Greed” and “Crime Inc.,” and in-house documentaries.

“The conflict between fear and greed and buy and sell plays out on our air everyday, so there is great opportunity to extend those themes into primetime,” CNBC prexy/CEO Mark Hoffman said. “Reality is ever-expanding and with our unique content focused on money, CNBC is well-positioned to influence the genre.”

“Treasure Detectives” will be an hourlong weekly show led by fakes-and-forgeries sleuth Curtis Dowling, with Amber Mazzola exec producing for Endemol USA. “Car Chasers” depicts one-upsmanship among exotic car salesmen in Lubbock, Texas. ITV Studios America is producing in association with Leepson Bounds Entertainment.

Moving into development are “The Next Big Thing” from Original Media, sports betting skein “Money Talk$” from Turn Left Prods., “Liquidate Your Life” from Optomen USA and “The Big Fix” from The Company.

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