China bows 3D TV service

Channel goes wide from Jan. 23

BEIJING — China, the world’s biggest TV market, marked the New Year with a trial run of its first 3D TV service, which will go wide for the Lunar New Year on Jan. 23.

The service, called China 3D TV Trial Channel, is jointly operated by pubcaster CCTV and local TV stations in Beijing, Tianjin, Shanghai, Jiangsu and Shenzhen.

Programming will initially focus on performing arts, cartoons, movies and sports. It also promises programming from the London Summer Olympics, which run July 27 to Aug. 12.

It broadcasts daily from 10.30 a.m. to midnight.

The service could provide opportunities for overseas content providers because, while China’s TV industry has expanded dramatically in recent years, it still needs overseas content to fill the schedules.

The total revenue of the country’s radio and TV industry was 210 billion yuan ($33 billion) in 2010, up 26% from a year before, according to research website sarft.net, operated by the powerful State Administration of Radio, Film and Television.

Tight restrictions on content makes it a difficult market to navigate however.

“The launch of the 3D trial channel is a significant step in the development of China’s television,” SARFT head Cai Fuchao told the Xinhua news agency.

More TV

  • Loveless Movie Wild Bunch

    Once-Powerful Indie Player Wild Bunch Seeks a White Knight

    BEIJING — China, the world’s biggest TV market, marked the New Year with a trial run of its first 3D TV service, which will go wide for the Lunar New Year on Jan. 23. The service, called China 3D TV Trial Channel, is jointly operated by pubcaster CCTV and local TV stations in Beijing, Tianjin, […]

  • Netflix placeholder

    Netflix Fires Executive Over Danny Masterson Comment

    BEIJING — China, the world’s biggest TV market, marked the New Year with a trial run of its first 3D TV service, which will go wide for the Lunar New Year on Jan. 23. The service, called China 3D TV Trial Channel, is jointly operated by pubcaster CCTV and local TV stations in Beijing, Tianjin, […]

  • SMILF Master of None Dirks Gently

    Fresh Voices in TV Who Broke Out in 2017

    BEIJING — China, the world’s biggest TV market, marked the New Year with a trial run of its first 3D TV service, which will go wide for the Lunar New Year on Jan. 23. The service, called China 3D TV Trial Channel, is jointly operated by pubcaster CCTV and local TV stations in Beijing, Tianjin, […]

  • The Good Fight

    TV News Roundup: 'The Good Fight' Sets Season 2 Premiere Date on CBS All Access

    BEIJING — China, the world’s biggest TV market, marked the New Year with a trial run of its first 3D TV service, which will go wide for the Lunar New Year on Jan. 23. The service, called China 3D TV Trial Channel, is jointly operated by pubcaster CCTV and local TV stations in Beijing, Tianjin, […]

  • SATURDAY NIGHT LIVE: WEEKEND UPDATE --

    'SNL' Names Michael Che, Colin Jost Co-Head Writers

    BEIJING — China, the world’s biggest TV market, marked the New Year with a trial run of its first 3D TV service, which will go wide for the Lunar New Year on Jan. 23. The service, called China 3D TV Trial Channel, is jointly operated by pubcaster CCTV and local TV stations in Beijing, Tianjin, […]

More From Our Brands

Access exclusive content