Daytime yakker improves time period perf for network, O&Os
CBS has greenlighted a third season of its daytime yakker “The Talk.”
Renewal comes as no surprise, as the roundtable/lifestyle series has settled into a respectable aud of about 2 million viewers in the early afternoon (show airs at 2 p.m. ET and 1 p.m. PT). By contrast, ABC’s long-running 11 a.m. talker “The View” is averaging 3.7 million total viewers this season.
“We are thrilled with the evolution and growth of ‘The Talk,’ ” said Nina Tassler, prexy of CBS Entertainment. “The show has high energy, spirited conversation, relevant topics, and the audience is responding.”
“Talk,” exec produced by John Redmann and Sara Gilbert for CBS TV Studios, bowed in 2010. The host lineup has shuffled a bit over its first two years, with Gilbert, Julie Chen, and Sharon Osbourne serving as co-hosts from the start. Sheryl Underwood and Aisha Tyler joined the show last year, while Marissa Jaret Winoker, Holly Robinson Peete and Leah Remini logged stints as co-hosts in 2010 and 2011.
CBS noted that the show has improved its time period performance across the network and on the 14 Eye O&O stations.