CBS beefs up NY station acquisition

WLNY-TV to add three news hours

New York’s WLNY-TV will gain three additional hours of news programming as part of the CBS station group’s investment in the acquisition, the conglom announced Monday.

The station is also converting to high-definition and adding Betty Ellen Berlamino as VP and station manager. She is currently senior VP and director of sales at CBS Television Stations.

Since acquiring WLNY last December, the station group had pledged to invest in the station as part of its duopoly in New York, the nation’s largest TV market. CBS already owned WCBS-TV.

“As we have seen in the nine other markets where we have duopolies, the combined strengths of CBS 2 and WLNY will give us more resources and, ultimately, will make both stations even stronger than they are today,” said Anton Guitano, COO of CBS Local Media.

WLNY will get new news programs at 7-9 a.m. and 9-10 p.m. each weekday. The station will also add a Sunday-morning public-affairs show.

Berlamino has New York station management experience, having spent 17 years at WPIX-TV prior to moving to CBS. She was president and g.m. of the station for 10 years.

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