Starz has named Shannon Buck VP of programming publicity.
Buck, who comes from Gotham PR agency Ferencomm and will be based in Beverly Hills, will handle PR for the pay cabler’s original series and the net’s overall strategy. She will report to senior VP Theano Apostolou.
During her six years at Ferencomm, Buck had clients including Bravo, Sundance Channel, Travel Channel and Current.
“Her skills and drive for excellence will serve her well at the network,” Apostolou said.
Starz premiered its latest original series, “Magic City,” on Friday. While only 423,000 tuned in for the debut that night, about 2.5 million caught the show in previous sampling.