‘Brother’ rises while Olympics dominate Sunday

CBS show grows but ABC's reality is hit hard vs. Games

NBC crushed the competition Sunday behind another big night of Olympics action and an hourlong Michael Phelps special. CBS’ ”Big Brother” wasn’t affected, actually rising week to week, but ABC’s feel-good reality shows tumbled.

According to preliminary national estimates from Nielsen, NBC’s ”Michael Phelps: America’s Golden Champion” averaged a 5.9 rating/20 share in adults 18-49 and 20.5 million viewers overall in the 7 o’clock hour. It was followed by the ninth night of competition at the London Games, which averaged a 10.5/27 in 18-49 and 32.1 million viewers overall from 8 to 11. While the primetime portion was down a bit from the opening Sunday of competition, it was up nicely vs. the comparable night in Beijing four years ago.

At CBS, ”60 Minutes” (1.0/3 in 18-49, 6.5 million viewers overall) was followed by ”Big Brother” (2.1/6 in 18-49, 5.8 million viewers overall), which grew 10% week to week and was the night’s top-rated broadcast series among adults 18-49. Audiences vanished thereafter, though, with repeats of ”Hawaii Five-0” (0.5/1 in 18-49, 2.9 million viewers overall) and ”The Mentalist” (0.6/2 in 18-49, 3.3 million viewers overall).

ABC opened with a repeat of ”America’s Funniest Home Videos” (0.9/3 in 18-49, 3.9 million viewers overall), which actually rated higher than the original episodes of ”Secret Millionaire” (0.8/2 in 18-439, 3.9 million viewers overall) Extreme Makeover: Weight Loss Edition” (0.7/2 in 18-49, 2.5 million viewers overall) that followed. After airing repeats against the first Sunday of the Olympics, the feel-good reality shows drew their lowest scores to date for original episodes.

Fox ranked second on the night in 18-49 behind encores of its animated comedies, starting with ”American Dad” (0.6/2 in 18-49, 1.6 million viewers overall) and ”The Cleveland Show” (0.8/2 in 18-49, 1.7 million viewers overall) and then an hour of ”The Simpsons” (1.3/4 in 18-49, 2.9 million viewers overall at 8 and 1.5/4 in 18-49, 3.3 million viewers overall at 8:30) and ”Family Guy” (1.5/4 in 18-49, 3.3 million viewers overall at 9 and 1.6/4 in 18-49, 3.4 million viewers overall at 9:30).

Preliminary 18-49 averages for the night: NBC, 9.3/26; Fox, 1.2/3; CBS, 1.1/3; Univision, 0.9/3; ABC, 0.8/3.

In total viewers: NBC, 29.2 million; CBS, 4.6 million; ABC, 3.2 million; Fox, 2.7 million; Univision, 1.4 million.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading