Auds to watch 97 minutes a day of games coverage

LONDON — U.K. couch potatoes will watch an average 27 hours of coverage of the London Olympic Games on TV this summer as the tube takes precedence over Internet-enabled devices.

That amounts to 97 minutes a day during the 17 days of the games, which begin July 27, according to digital terrestrial platform Freeview, which commissioned the survey from pollsters YouGov.

There’s bad news for employers. Of the 2,010 viewers interviewed, 5% said they planned to watch at least an hour a day of Olympic action at work.

The report, called “Summer on the Sofa,” shows 72% of viewers will watch the games on television, despite the growth in smartphones and tablets.

Half said they would tune in with their partner and 25% will watch with friends.

Freeview managing director Ilse Howling said, “The report highlights the importance of the shared viewing experience as we look forward to watching landmark sporting events.”

Follow @Variety on Twitter for breaking news, reviews and more
Post A Comment 0