Pact is part of cabler's effort to expand its program mix

Bravo has snapped up TV rights to the Sundance docu “The Queen of Versailles.” The move is part of the cabler’s push ro broaden its programming mix beyond its staple of unscripted docu- and competition series.

Versailles” helmer Lauren Greenfield won the director kudo at this year’s Sundance fest for the doc that tells the story of a billionaire couple’s effort to build the largest house in America, until the economic downturn forces them to put their grand plans on hold. Pic will bow on Bravo next year.

” ‘The Queen of Versailles’ struck an immediate chord for us, depicting in intense and compelling detail, the impact of the recession through the experience of one very affluent family,” said Frances Berwick, prexy of Bravo Media and Style. She called it “the perfect film to kick off Bravo’s new thought and talk-provoking documentary strand for our highly educated audience.”

“Versailles” was picked up by Magnolia Pictures for a theatrical release this summer. Submarine’s Josh Braun negotiated the Bravo pact on behalf of Greenfield and producers Danielle Renfrew Behrens, Frank Evers and Dan Cogan.

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