Cabler looking to ramp up originals over next few years
Less than a month following its upfront where it announced seven reality shows in development, Bravo is now adding six more series to the mix.
The cabler, which recently ordered a second season of “Shahs of Sunset,” is increasing its original programming by 27%, it said, and is delving into scripted fare for the first time.
Reality series announced Thursday are “The Gold Coast,” where twentysomething women move back to their Long Island home after college; “Heirs of Palm Beach,” which looks at the high-end Florida town; “Shop With Stella,” about a new start-up fashion website; divorce lawyers competing against one another are featured in “Splitsville”; “Tone It Up,” where two women work in the fitness industry; and a project about male modeling.
On the scripted front, Bravo’s goal is to debut one series in 2013. Universal Cable Prods. and Hypnotic’s Doug Liman and Dave Bartis are fielding “22 Birthdays,” centering on a group of parents at an exclusive private school, with each seg revolving around a lavish birthday party. Bill Oakley and Josh Weinstein penned the pilot.
The second project is “Blowing Sunshine,” from “Burn Notice” scribe Jason Ning, focusing on the staff and patients at a private rehabilitation center.
On the unscripted front, Bravo is devoting more of its on-air attention to personalities in the digital world, as digital becomes one of its programming categories, along with its staples of food, fashion, beauty, design and pop culture.