U.S. arm will boost assets as it preps for sale

LONDON

U.K. super-indie All3Media has announced an ambitious plan to expand in the U.S. and dive into the scripted TV waters.

Stephen Lambert, the Brit creator of “Wife Swap” and “Undercover Boss,” will chair All3Media America, the first strategic play by the shingle’s new CEO, Farah Ramzan Golant.

Lambert is founder of All3Media-owned Studio Lambert, whose prexy, Eli Holzman (ex-head of Miramax Television), will serve as prexy of the U.S. operation.

“We wanted to build a strong production infrastructure,” Lambert told Variety. “It’s a way of accelerating the growth of the All3 group in the U.S.”

Based in Los Angeles, All3Media America will act as a hub to help build a U.S. presence for the other 11 production companies under the All3Media banner.

All3Media has bowed five of its shingles in the U.S. of which Studio Lambert is the most successful.

Holzman sees the formation of All3Media as a strategic move when it comes to program ownership.

“One distinct advantage of the All3 model is that by creating shows outside of the U.S., particularly in Great Britain where the creators of those formats retain the rights by law and then bring them to the States, the broadcast and cable networks have respected the rights of ownership,” Holzman stated.

All3Media plans to roll out several new projects in the U.S. and the U.K. in the coming months. Holzman and Lambert also look forward to re-entering the scripted world, where the two have both previously held jobs.

“We’ll have a lot of intellectual property coming from abroad,” Lambert said. “Eli and I have focused on reality but, in America, we’re building on that unscripted strength by working on new scripted shows.”

All3Media wants to build its international business, which accounted for 51% of its £450 million ($725 million) total group revenues last year, as a prelude to selling the business.

An earlier sale failed to find a buyer because of the hefty $1.2 billion pricetag.

All3Media America will be represented by ICM, and All3Media Intl. will distribute internationally.

Nancy Tellem remains onboard as All3Media Group’s U.S.-based non-executive director.

(AJ Marechal contributed to this report.)

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