BBC sells series to TV Azteca, DirecTV

'Sherlock,' 'Robin Hood' purchased at net's Latam showcase

RIO DE JANEIRO

BBC Worldwide, the U.K. pubcaster’s commercial arm, announced programming sales to Mexico’s TV Azteca and the pan-regional platform of DirecTV during the three-day BBC Showcase Latin America in Rio De Janeiro, which wrapped Tuesday.

The ninth edition gathered over 100 buyers from 25 nets and digital companies from the region at the Windsor Atlantica Hotel in Copacabana.

BBC Worldwide exec VP Matt Forde said TV Azteca bought the rebooted “Sherlock” and “Robin Hood,” two character-led dramas.

“Sherlock” consists of six, 90-minute films; “Robin Hood” is a series with three seasons, each with 13 episodes of 50 minutes.

“We’ve been saying for some time we believe our dramas are getting stronger and stronger. It’s a breakthrough to be selling ‘Robin Hood’ and ‘Sherlock’ to TV Azteca. We have our fingers crossed they will do great business for them,” Forde told Variety.

He said satellite platform DirecTV, which operates in Spanish-language countries in Latin America, bought three shows: the first season of “Sinbad,” 13 episodes of 50 minutes, currently airing in the U.K.; cooking show “Little Paris Kitchen,” hosted by Rachel Khoo; and Radio 1’s “Hackney Weekend,” about the big music fest held in Blighty June 23-24.

Helen Jurado, VP of sales and distribution for BBC Worldwide Latin America, stressed the increased presence of digital companies at the event.

Organizers held sessions with two Brazilian digital technology experts, Ronaldo Lemos, director of the Center for Technology and Society at the Fundacao Getulio Vargas School in Rio, and Google Brazil director Fabio Coelho.

This year’s event also included appearances by special guests “No Kitchen Required” host Kayne Raymond and world-travelling farmer Jimmy Doherty from “Jimmy’s Forest,” “Jimmy’s Food Factory” and “Jimmy’s Global Harvest.”

BBC Showcase Latin America is the only TV market hosted by a single distributor in the region.

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