'The Bachelor' at 10
On a network where female viewers have supported series such as “Grey’s Anatomy,” “Revenge,” “Once Upon a Time” and “Desperate Housewives,” the “Bachelor” franchise has been a nice fit.
Through good times and bad, “The Bachelor” and its spinoffs — “The Bachelorette” and “Bachelor Pad” — have provided steady ratings for ABC.
Though there has been some natural attrition for the 10-year-old “Bachelor,” the franchise is still viable and vitally important to the Alphabet. Last fall, a 30-second spot sold for approximately $177,000 compared to NBC’s “The Biggest Loser” at $106,000 and CBS’ “Survivor” at $144,000, according to Ad Age. And it provides ABC an intangible that goes beyond the balance sheet.
“It generates as much buzz and viewer participation as anything else we put on the air,” says ABC reality topper John Saade. “It has reached that critical mass where the audience is invested in the show. The real-life soap opera of the show has made it a fixture in the magazines and tabloids, which makes viewers that much more involved.”
ABC will now prepare for the next cycle of “The Bachelorette” in May. Series has long been a resilient summer performer in a season full of reality wannabes.
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