Auds engaged to romance-friendly franchise

'The Bachelor' at 10

On a network where female viewers have supported series such as “Grey’s Anatomy,” “Revenge,” “Once Upon a Time” and “Desperate Housewives,” the “Bachelor” franchise has been a nice fit.

Through good times and bad, “The Bachelor” and its spinoffs — “The Bachelorette” and “Bachelor Pad” — have provided steady ratings for ABC.

Though there has been some natural attrition for the 10-year-old “Bachelor,” the franchise is still viable and vitally important to the Alphabet. Last fall, a 30-second spot sold for approximately $177,000 compared to NBC’s “The Biggest Loser” at $106,000 and CBS’ “Survivor” at $144,000, according to Ad Age. And it provides ABC an intangible that goes beyond the balance sheet.

“It generates as much buzz and viewer participation as anything else we put on the air,” says ABC reality topper John Saade. “It has reached that critical mass where the audience is invested in the show. The real-life soap opera of the show has made it a fixture in the magazines and tabloids, which makes viewers that much more involved.”

ABC will now prepare for the next cycle of “The Bachelorette” in May. Series has long been a resilient summer performer in a season full of reality wannabes.

‘The Bachelor’ at 10
‘Bachelor’ brought roses to Warners | Harrison comfy as mentor, matchmaker | Casting director finds the femmes to fit the field | Auds engaged to romance-friendly franchise

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading