Broadcasters favor shows for a young demo
PARIS — Arte France Droits Audiovisuels, the international sales arm of the Franco-German net, is coming off a busy MipTV.
It sold 20 and 60 hours of programming to Mexico’s Canal 22 and Greece’s ERT, respectively.
Thailand’s True and Thai PBS acquired 15 hours each, while South Korea’s On Style TV nabbed 10 hours.
Arte’s brisk business at MipTV underscores the resilience of the catalog market, as pubcasters seek quality documentaries at economy prices.
Cedric Hazard, head of international sales at Arte France, told Variety: “Broadcasters are increasingly looking for entertaining programs that can lure younger audiences, which is why lifestyle documentaries and docu-soaps are proving particularly popular.”
Italy’s RAI 5 picked up three docs for its pop culture slot: Jean-Baptiste Peretie’s “Revenge of the Geeks,” Thierry Aguila’s “Jeans, A Faded Blue Planet” and Ariel Wizman’s “Profession: It Girl.”
“Revenge,” from Paris-based La Generale de Production, chronicles the evolution of Geek culture from the 1970s to today.
“Jeans,” which is produced by Les Fims du Tambour de Soie, looks at the history of denim.
Co-directed by Gallic journo Wizman and Laurent Lunetta, “It Girl,” from La Grosse Boule, turns on the success story of young female stars, from Blake Lively to Kim Kardashian.
Meanwhile, Japan’s NHK pre-bought “Graines d’Etoiles,” a six-part docu-soap centering on ballet dancers training at the Paris Opera. Helmed by Francois Marie, it is produced by Schuch Conseils & Productions.