Drama off to strong start for CW
“Arrow” has received a full season pickup from the CW.In its Oct. 10 debut, “Arrow” drew the largest premiere audience for any CW show in the three years since “The Vampire Diaries” bowed in 2009. Skein maintained its ratings in adults 18-49 and 18-34 in its second week, though total viewership fell due to a drop-off in the 50-plus crowd. Last week’s broadcast of “Arrow” pulled 3.5 million total in its Wednesday 8 p.m. timeslot. “Our strategy of rolling out our new fall schedule later in the year really paid off for the CW on several levels, especially with ‘Arrow,’ ” said CW president Mark Pedowitz. “I’m proud of the quality of ‘Arrow,’ and I’m happy we’ll be able to share more of it with viewers.” Series, from Warner Bros. Television, is exec produced by Greg Berlanti, Marc Guggenheim and Andrew Kreisberg. “Arrow” marks the CW’s first series pickup from its frosh drama slate.
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