Goal of Shine America-created company is to launch formats

Cleve Keller has been tabbed chief development officer for Shine America’s newest label, Ardaban.

Keller will oversee all development efforts for freshly minted Shine offshoot Ardaban, whose mantra is to launch new formats around the world. Ardaban is run by CEO Chachi Senior, to whom Keller will report.

“The industry is in desperate need of original ideas and our goal is to establish Ardaban as an ideation engine that powers the entire globe,” Senior said.

Past credits for Keller, who most recently served as head of creative of IAC’s TV production entity Notional, include “No Kitchen Required,” “Mind Your Manners” and “Cover Shot.”

“Right now, with the explosion of networks around the world, it is the single best time in the history of our industry to create and sell global formats,” said Keller.

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