With Dish Network subscribers still missing channels owned by AMC Networks due to their ongoing contract dispute, AMC is resorting to a little creative marketing ahead of the fifth-season premiere of “Breaking Bad” on July 15th. The cable network just announced a “Breaking Bad” Party Kit will be made available to the first 500 fans who are willing to adopt out-of-luck Dish subs who need a place to watch the series. Popcorn, candy and coasters are a nice way to kill two birds with one stone: come to the rescue of fans who don’t have a home to watch their favorite show and impromptu viewing parties to whip the “Breaking” fan base into a proper lather.
It will be interesting to see whether the prospect of subs missing out on such a acclaimed show will put additional pressure on Dish, which has argued that the channels–including WE and IFC–aren’t worth what AMC Networks wants to be paid for them. If you want to add to that pressure, visit SwitchFromDish.com. It will also be interesting to see how the ratings for “Breaking” will be impacted given the series will be without a key distributor.