Adam Griffin: Manager learned from his young charge

Youth Impact Report 2012: Primo Percenters

Bella Thorne changed Adam Griffin’s career. The talent manager at Kritzer Levine Wilkins Griffin Nilon signed the “Shake It Up!” star when she was 11, and she immediately began booking job after job in television and film. When it comes to the potential of representing youth, Griffin says, “Bella opened up my eyes to the possibilities.”

Not only is Griffin developing music, book and ad campaign projects for the now-16-year-old actress, but currently, nearly half of his roster are youth performers, including two thesps on “The Middle,” Eden Sher and Charlie McDermott.

Griffin is known for his ability to discover and support young performers who can go the distance. He says it’s not about a potential client’s credits, but about the meeting — such as the time Griffin signed Joshua Moore before he’d worked a single day as an actor. “I couldn’t watch anything (he had been in). He wasn’t in SAG, but there was just something about the kid,” Griffin says. “A couple of months later, he booked a series regular role on ‘Desperate Housewives.’?”

Once Griffin determines how to market his client, it’s game on. He’s a strategy guy and relishes the opportunity to sway network producers to hire his clients in career-changing roles.

For instance, producers of the MTV series “Awkward” initially passed on Griffin’s client Ashley Rickards for the lead. Griffin responded by sending them a self-taped audition of the thesp portraying a character with special needs. “I sent that tape, even though it was completely unrelated to ‘Awkward,’ to the producer to show how she can do anything,” he says. Rickards booked the job.

Impact: Building the careers of Bella Thorne, Ashley Rickards and other young stars.
Next: Transitioning talent from child star into the mainstream, such as recent signs Lucas Grabeel and Drake Bell.
Causes: National Multiple Sclerosis Society

Return to the Youth Impact Report 2012 >>

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  1. Rick says:

    I love watching The Middle and never have missed an episode. What drew me to watch The Middle was Patricia Heaton, I watched her in Everybody Loves Raymond. I follow The Middle and the cast on social media and get nice responses from my post to them. As in business management myself I know how one person can effect how people look on that business. I have found that Charlie McDermott is a cold hearted, self centered with an attitude from hell person. This has some looking at The Middle differently. The Middle as a family show, you would expect that people related to it to be descent, friendly and thankful for The Middle fans. Mr. McDermott is not! Mr. McDermott should be removed from the cast of The Middle, just like a bad apple being removed from a bushel basket. I have experienced this type of bad person Mr. McDermott is personally. His real life attitude has thrown a dark shadow over The Middle. 35 years in my business I hope you look at this situation. I know you can’t control your cast’s personal life but it would be good to make a suggestion. There is a lot of negativity out here about Mr. McDermott and him being on the cast of the show. Peace!

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