ABC sets ‘Day of Giving’ for hurricane relief

Nov. 5 programming will encourage donations to Red Cross

ABC has designated Monday, Nov. 5, a “Day of Giving” in response to Hurricane Sandy.

Programming across daytime, primetime and latenight lineups on the Alphabet will focus on encouraging viewers to donate to Sandy relief efforts, funneling funds primarily to the American Red Cross. Shows including “Good Morning America,” “The View,” “Dancing With the Stars” and “Jimmy Kimmel Live” will participate in the initiative.

“This unprecedented devastation demanded an unprecedented response, so our team came up with the ‘Day of Giving,'” said Disney-ABC TV Group prexy Anne Sweeney. “This coordinated effort between network and syndicated programming spanning news, daytime, primetime and latenight will reach tens of millions of viewers with a specific call to action…to do what Americans do best, and pull together in support of those who are suffering.”

Announcement follows news that Disney chairman-CEO Bob Iger donated $2 million to Sandy relief and rebuilding efforts. Earlier today, NBC announced Friday night telethon “Hurricane Sandy: Coming Together.” In addition to airing on the Peacock, telethon will be shown simultaneously on NBCU nets including Bravo, E!, G4 and USA.

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