Sandy telethon also draws viewers
ABC sitcom ”Malibu Country” premiered to respectable ratings for its Friday timeslot, winning the 8:30 p.m. segment among broadcast nets, according to preliminary nationals from Nielsen.
NBC’s telethon for Hurricane Sandy relief tied for second place between 8 and 9 p.m. in the 18-49 demo, although that program had additional viewers from being simulcast on numerous cable outlets.
”Malibu Country,” starring and exec produced by Reba McEntire, had a 2.2 rating and 7 share among viewers 18-49 and 8.9 million viewers overall. It built upon its lead-in, the season-two premiere of ”Last Man Standing” (1.9/7, 7.8 million).
”Hurricane Sandy: Coming Together” (1.5/5, 6.2 million), hosted by Matt Lauer and featuring performances by Bruce Springsteen, Christina Aguilera and Sting among others, matched the season premiere of CBS’ ”Undercover Boss” (1.5/5, 7.9 million) in the demo. By comparison, ”Boss” delivered a 2.4/8 in 18-49 for a Friday timeslot premiere in February.
The top-rated program of the night in 18-49 was ”Shark Tank” (2.3/7, 7.3 million) for ABC, which won the night in the demo. CBS was tops in overall viewers.