John P. Roberts has been named Endemol USA’s senior veep of digital media and commercial affairs, a newly created position. Roberts previously served as senior veep of digital content and cross-platform entertainment at Discovery Communications-Hasbro joint venture the Hub.
MundoFox has tapped Adriana Ibanez as exec veep of programming. She comes to the net after nine years at Telemundo Media, where she was also exec veep of programming.
Sony Pictures Television has promoted Bob Billeci to exec veep of network technology and operations. Billeci joined Sony in 1998 and was upped to senior veep in 2004.
Robin Eletto has joined Paramount as exec veep of worldwide human resources. Eletto was most recently senior veep of human resources for the consumer products division at Disney.