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John P. Roberts, Adriana Ibanez, Bob Billeci, more

Insiders: Exec shuffles

John P. Roberts has been named Endemol USA’s senior veep of digital media and commercial affairs, a newly created position. Roberts previously served as senior veep of digital content and cross-platform entertainment at Discovery Communications-Hasbro joint venture the Hub.

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MundoFox has tapped Adriana Ibanez as exec veep of programming. She comes to the net after nine years at Telemundo Media, where she was also exec veep of programming.

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Sony Pictures Television has promoted Bob Billeci to exec veep of network technology and operations. Billeci joined Sony in 1998 and was upped to senior veep in 2004.

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Robin Eletto has joined Paramount as exec veep of worldwide human resources. Eletto was most recently senior veep of human resources for the consumer products division at Disney.

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