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Emerging names in handlers game

Hollywood's New Leaders 2012: Managers

Scooter Braun
Manager, SB Projects
In just five years the 31-year-old has seemingly cornered the market on teen idols and positioned his company, SB Projects, as one of the most powerful and fastest-growing in the entertainment industry, thanks to such clients as Justin Bieber, Carly Rae Jepsen, the Wanted, Asher Roth and Cody Simpson. “It’s a combination of trusting my gut, hard work and determination, being lucky and seizing that lucky moment,” he says of his success. “But the most important quality is a positive mind-set.” And a canny grasp of social media and all things pop culture. When Korean pop sensation Psy and his “Gangnam Style” video went viral, Braun had already signed the singer “weeks before our announcement went public, which is how I like to operate. I like to achieve things first and then speak.” Now focused on Bieber’s tour, Braun says, “We’ll shock the world with some of Justin’s career moves in the next year.”

Dean Schnider
Literary manager, Management 360
Identifying great source material has been a hallmark of Schnider’s career. Recently, the 29-year-old Johannesburg, South Africa, native, a U. of Michigan grad secured rights to Lego’s “Hero Factory” and set it up at Universal as a live action feature that he’ll produce. “It’s a great franchise that will appeal to kids and parents alike,” says Schnider, who made the deal before his promotion from assistant less than six months ago, when he worked for two 360 founders, Guymon Casady and David Seltzer. He recently sold the comedy series “Public Defenders,” written by his client Matt Roller, to Sony Pictures Television and signed director Josh Trank, now attached to helm “Fantastic Four,” “Shadow of the Colossus” and “The Red Star.” Previously, Schnider had developed and set up 2009’s “Haachi: A Dog’s Tale,” which grossed $46 million worldwide. “I’m extremely passionate about what I do,” he says. “It’s a story business. I love helping in that process.” •

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