Studio holds court in 60,000 square feet outside convention center
Warner Bros. Television is taking its Comic-Con presentations beyond the halls of the San Diego Convention Center.Studio will take up 60,000 square feet of space in the field behind the facility, next to the Hilton San Diego Bayfront hotel, to offer free entertainment, including film screenings and concerts to the more than 130,000 attendees expected July 12-15. During the day, the space will be used for tapings of entertainment newsmag “Extra,” while at night WB has programmed live performances. Space also will host all six Batmobiles from the films and TV show — from Adam West’s 1955 Lincoln Futura to the Tumbler from Christopher Nolan’s trilogy. Warner Bros. also will promote “Guardians of Middle-earth” and “Lego The Lord of the Rings,” the two planned videogames for “The Hobbit: An Unexpected Journey,” out Dec. 14. And WBTV will distribute the studio’s Comic-Con special edition of TV Guide Magazine — with four sets of collectible flip covers featuring the casts of “The Big Bang Theory,” “Fringe,” “Supernatural” and “The Vampire Diaries” — at the “Extra” stage. Studio said it wanted to offer free entertainment to attendees who can’t score invites to industry parties during the week. WBTV’s chief marketing officer Lisa Gregorian called the event an “additive experience of being at the Con.” “Everyone at Warner Bros. Television approaches Comic-Con as a fan-first experience,” she said. “It’s in our DNA, with everything we do — from panels to signings to our bags, posters and more — carefully curated with our fans in mind.” In addition to the outdoor activities, Warner Bros. also will bring “The Big Bang Theory,” “Vampire Diaries” and “Fringe,” along with newbies “Arrow,” “The Following,” “Cult,” “Revolution” and “666 Park Avenue” to the Con. And due to TV’s growth at the geekfest, “Big Bang” will be presented for the first time in Hall H, the convention center’s largest presentation room that seats 6,000.
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