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Shelley Wright Brindle, executive VP, domestic network distribution, HBO

Women's Impact Report 2012: Executives

As a key architect of the digital distribution strategy for HBO’s industry leading streaming service HBO Go, Brindle played a pivotal role in the authentication and rollout of the service achieving 99% penetration among distributors this year and successful launches on Apple, Roku, Microsoft and Amazon devices. She also led a reorganization and streamlining of HBO’s affiliate sales and marketing departments that’s had a positive impact on HBO and Cinemax subscriptions.

Twitter: @swbrindle

Something we should know: “There is interdependence between content and innovation. On occasion you hear debates on which is more important but the fact is one without the other will inevitably result in failure.”

Words of wisdom: “Embrace change. Be comfortable with uncertainty.”

Smartphone on vacation? “Yes, but only check it once in the morning and once at night.”

Work week: “I try to distinguish between office hours and home hours but specific number of work hours is hard to quantify. In at 9:15 after I get my kids to school and home by 6:45 for dinner, homework, sports practices, etc. But the BlackBerry and iPad are a working mom’s best friends as they enable productivity during my hour and a half commuting time and I am always on call and answer emails at all times of day and night.”

Life-work balance: “I call it work-life integration. I allow work to fit into my life and allow life to fit into my work in a way that enables me to maximize every moment. I don’t feel guilty about accomplishing personal tasks at work, and I don’t feel family guilt about responding to emails on a Saturday. The traditional work-life boundaries no longer exist.”

Charitable passions: Tragedy Assistance Program for Survivors It provides support, counseling and services for military families who have lost a loved one in service to our country. My father was killed in Vietnam when I was 6 and my mother did not have those types of services available to her as she struggled to rebuild a life for my two sisters and me so I am thrilled to support an organization that fills that void.”

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