Nickelodeon has hired Sal Maniaci as senior VP of event and original programming.
Based in the kid cabler’s Gotham office, Maniaci will report to Marjorie Cohn, president of original programming and development. He will oversee some of the net’s franchise events, such as the annual Kids’ Choice Awards, as well as current series at sister net Nick at Nite, including the recently announced telenovela “Reach for a Star.”
Maniaci comes from Viacom’s TV Land, where he was senior VP of development and original programming and oversaw such skeins as “Hot in Cleveland” and “Retired at 35.”
New gig reps a homecoming for Maniaci, who joined Nickelodeon in 1994 and was elevated to VP of current series.
“Sal is an industry veteran with a proven track record of providing great creative leadership in development and production,” Cohn said.